Advertising Android Apps Through Cross Promotion

Advertising Android apps through cross promotion is one of the fast rising methods to market an application. In this method, you simply sign up via free or paid networks in order to promote your app through other applications also signed up within the same cross promotion network you are a member of.

Pros and Cons

One of the obvious benefits of availing this type of advertisement platform is of course exposure through hundreds or even thousands of Android apps and their respective users which are definitely higher in number. In fact, there are over 500 million devices running on Android now with 75% of smart phones powered by this operating system as of the last quarter of 2012. You can also specify target groups based on their location, otherwise called “geo-targeting.”
Cross promotion companies also provide real time statistics of your app’s progress. You can monitor the number of clicks, click through rate, conversion rate, and installation. This way, you can track the progress of your advertisement efforts.
However, you have no control where your app is advertised. So there is a possibility that your app’s ad is displayed on competitor apps. The same applies to your own app possibly displaying a similar app. In this case, you need to make clarifications prior to launching the ad campaign. In relation to this, you can find certain companies which let you target your own apps if you have more than one. This way, you only promote within your own products.

Choosing a network

So once you’re convinced about this type of marketing option, the next step now is to find a partner company. There are numerous companies offering this type of service. In order to narrow down your search, you can take note of the following criteria when selecting:
1. Free vs. paid. Some partners offer the service for free while most are available with a specific cost.
2. Payment structure. In relation to paid ads, you need to compare payment rates and structure. Web based ads are charged in a similar manner. Here are three common payment categories:
a. pay per click (PPC) or whenever the user clicks on your ad
b. pay per mille or per every thousand impressions or the number of times your ad is displayed per thousand whether or not the user clicks on it
c. pay per action or only when a viewer downloads or installs your app
From the above payment categories, you can take note of the cost per click (CPC), cost per mille (CPM), and cost per action (CPA). It will help you decide which method is more feasible for your app’s advertising needs in terms of cost and intended results.

How it works

Most cross promotion networks have similar guidelines and you will become more familiar with them as soon as you choose which company to partner with. But to give you an idea on how it works, it starts with downloading the SDK needed to implement cross advertising. Next, create a text, banner, or interstitial ad based on what’s accepted by the network. Then link the ad with your app in order to run other ads and for your own ad to be published within the affiliated network of app developers and publishers.
Advertising Android apps through cross promotion with other apps makes it easier to promote your application to users who have already downloaded other apps and will easily be enticed to continue downloading apps including your own.